Cooking up a brand with flavour for Bar Louie

Case study

Cooking up a brand with flavour for Bar Louie

Cooking up a brand with flavour for Bar Louie


Bar Louie, a recently opened tapas bar in Olen, entrusted me with the exciting task of creating a brand identity from scratch and to establish an online presence through a modern, user-friendly website that also drives foot traffic.


  1. Develop a fresh and distinctive brand identity for Bar Louie that can be used throughout their entire operation.
  2. Create a visually stunning and user-friendly website that showcases the menu and ambiance.
  3. Implement effective SEO strategies to boost visibility.
Bar Louie
Print design
UI Design
A logo comparison before and after.


As Bar Louie was a brand-new venture, we crafted a brand identity from the ground up. The logo was kept fairly simple with a sleek wordmark set in a serif typeface to evoke a classy vibe.

We introduced a pattern that could then be used throughout the different applications of the branding, which can provide a recognisable visual element.

As part of the branding, we created a bunch of different applications, including business cards, placemats, menus, coasters and much more.

Logo iconLogo wordmarkStationary mockupTypographyColors
“With Bar Louie, we wanted to open up a trendy new place in town where people would have a great time. Jonas really helped us in shaping a fitting look and feel for our bar. The brand perfectly fits into every aspect of our business, from the website to our menus and beyond.”
Manuel - Co-owner Bar louie
Manuel - Co-owner Bar louie
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web design & development

The website is a very straightforward one-pager that not only fits in perfectly with the new branding, but also provides all the information potential guests might need. It showcases the delicious food and homemade cocktails through big, vibrant imagery.

The site also provides quick links to the menu, so people can already browse their appetising list of tapas. We present people with social proof through raving reviews that others had already left on Google and we serve the users with all the necessary information you would need to make a reservation or make a visit to the bar itself.

Homepage design
Homepage design
Scroll through the design
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Cooking up a brand with flavour for Bar Louie

About me

Hi there, I’m Jonas and I’m a part-time freelance web designer based in Belgium. I’m constantly staying busy with perfectly aligning text or adjusting drop shadows on buttons. If none of this makes your heart jump, you’ve come to the right address for help.