Constructing a new digital presence for DD Projects

Case study

Constructing a new digital presence for DD Projects

Constructing a new digital presence for DD Projects


DD Projects is a producer of windows and doors, verandas and pergolas in quality aluminium for the B2B market and this through a 100% Belgian production process. They wanted their logo and website to reflect their years of experience and top quality, so they could position themselves more professionally within the market.

Pain points

Together with the client, we determined some pain points within their branding and online presence that could be improved upon.

  1. The current website is outdated and does not provide a user-friendly experience for potential customers.
  2. The current branding and website are not consistent and do not reflect the quality and image that DD Projects wants to convey.
  3. The current website is not optimized for search engines, making it difficult for potential customers to find DD Projects online.


To address these pain points, we reconfigured their branding and website to better suit the position they want to have within their market as well as to better respond to the needs of their customers.

  1. Created a new logo and branding guidelines that better reflect their brand values and quality.
  2. Developed a new website that is more up-to-date and features more information about their products and services to better inform potential clients.
  3. Optimised the site content and SEO to improve the site’s visibility in search engines as well as make it easier to navigate the site.
UI Design
A logo comparison before and after.


The new logo for DD Projects is visually based on their core products, namely windows, doors, and verandas. It features a sleek and modern design, with a focus on geometric shapes and clean lines.

The new brand design is clean, simple, and professional, and it reflects the company's commitment to delivering top-quality products. This new approach is used consistently across all applications, including the website, marketing materials, and other documents like delivery slips. Such an approach ensures a cohesive experience for both potential clients and their employees..

Logo iconLogo wordmarkStationary mockupTypographyColors
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The website now provides an overview of all the products that DD Projects has to offer, making it easier for clients to find the information they need to make an informed decision.

The website also features a clear contact page that encourage users to get in touch with DD Projects directly for more information or to request a quote.


web design & development

The design of the new website is sleek and minimalistic. The main focus of the site is for users to easily find the information they need and to be attracted by the images of DD Project’s already completed realisations.

The new visual design helps to position DD Projects as a professional and trustworthy company within their industry.

The use of Webflow allows for a highly customized and flexible design, while also ensuring that the website is easy to manage and update. The CMS system provides a user-friendly interface for the DD Projects team to add and edit content themselves, making it simple to keep the website up to date with the latest product information, news and new vacancies.

Each trimester a newsletter is sent out to the clients and partners of DD Projects to inform them about recent developments, new products and more. 

Homepage design
Homepage design
Scroll through the design
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Constructing a new digital presence for DD Projects

About me

Hi there, I’m Jonas and I’m a part-time freelance web designer based in Belgium. I’m constantly staying busy with perfectly aligning text or adjusting drop shadows on buttons. If none of this makes your heart jump, you’ve come to the right address for help.